Riyadh | B | B
10 Dhu al-Qi’dah 1447H | 27 April 2026

Introduction

Saudi Arabia, represented by the Saudi Investment Marketing Authority and partner entities, is participating in “SusHi Tech Tokyo 2026” for innovation and technology under the “Invest Saudi” umbrella, in a move that reflects a growing push to strengthen its presence in the global innovation economy.

Overview

The exhibition is being held in Tokyo from 27 to 29 April 2026, with broad international participation across technology and entrepreneurship sectors.

Saudi Arabia’s participation comes as part of efforts to enhance its role in the global startup and innovation landscape, within the framework of the Saudi–Japan Vision 2030 and the joint strategic framework signed in 2017, which aims to deepen economic, trade, and innovation cooperation between the two countries, aligned with Saudi Vision 2030 and the Fourth Industrial Revolution.

In a related step, Saudi Arabia will host the “Startup Saudi” event on 30 April 2026 in Tokyo, aiming to build a sustainable bridge between the Saudi and Japanese entrepreneurial ecosystems, facilitate knowledge exchange, support mutual market entry, and expand joint investment opportunities between startups and venture capital funds in both countries.

B Analysis

This participation is not merely attendance at a technology exhibition;
it is part of a broader strategy to reposition Saudi Arabia within the global economy.

The message is clear:
Saudi Arabia is not only attracting investment,
but building an integrated innovation ecosystem that connects capital, technology, and markets.

Choosing Tokyo carries a strategic signal;
a partnership with one of the world’s leading technology hubs, enhancing knowledge transfer and ecosystem integration.

B Conclusion

The move goes beyond participation;
it is about building long-term innovation networks.

Saudi Arabia is shifting from being “an attractive market”
to becoming “a partner in shaping the future.”