Strategic agreement with “upsource by solutions” to establish a unified support center serving visitors from the beginning of their journey to the end, across Six Flags Qiddiya City, Aquarabia and future destinations

Riyadh | BETH

Qiddiya Investment Company has signed a strategic agreement with “upsource by solutions” to establish and operate a unified guest support center, aimed at consolidating communication channels and improving the visitor experience across Qiddiya City’s destinations.

Under the agreement, “upsource” will operate the center and provide integrated support, information and inquiry services from the planning stage through the end of the visit, using a model that combines specialized operations with modern technologies.

Qiddiya Investment Company Chief Information Officer Abdulrahman Al-Ali said the guest experience is viewed as an integrated journey that begins before arrival and continues after the visit, adding that the center will make access to information and services more seamless and connected.

The center will support destinations across the city, including Six Flags Qiddiya City and Aquarabia, as well as future attractions, through a single centralized point of contact.

The initiative forms part of Qiddiya’s preparations for the expansion of its entertainment and tourism destinations, and for building a unified operating model capable of supporting growing visitor numbers and increasingly diverse needs.

BETH Comment

The entertainment experience does not begin at the city gate.

It begins with the visitor’s first question.

The value of the center therefore lies not merely in handling inquiries, but in making dozens of destinations and services feel like one connected experience.

That is one of the real tests of major entertainment cities: to be large in scale, but simple to navigate.