And one side says that it wants to negotiate, and talks about the causes of the war. The Russian side is hitting tanks and missiles... and the other side is setting fire to Ukraine by supplying weapons.

Freedom of the media and human rights were lost in the midst of the flames of the battle... Freedoms and rights on the battlefield and the desire for control... the desire of each party to control the other!

An economic, sports, and cultural blockade.

It is imposed under the pretext of cornering Putin and the Russian government.

While Putin and his government respond that a siege is being imposed on people in Russia, Europe and America.

In the midst of the event, what can public opinion do?

Where is it located?

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We will take the commentary on the side of public opinion; To watch carefully and impartially.

Academic research, and practitioners of journalistic work; They wrote a lot about media shading and the counterfeiting industry.

In "Broadcast" we will choose some of them, to zoom in on the image.

From what Hassan Al-Asi wrote about “The Alchemy of the Media... The Industry of Counterfeiting and Disinformation.”

The media can reveal, confirm, reinforce, publish, or change facts, or transfer them from their place, or employ them in unreal contexts. And the media has this great ability to rotate the facts to serve the interest of a party or a country. By manipulating minds, even those educated and elite minds do not escape the profound influence that targeted media has on people's choices, ideas, attitudes, and convictions.

The goal of multiple media is to produce intellectual systems based on formulating the ideas, concepts and tastes of the recipients, through media messages, images, symbols and terms that are repeated until they turn into axioms and postulates in the mind of the recipient, in order to control his requirements on the one hand, and employ and invest them on the other hand. The media can also be a maker of human models with societal influence, which influence people to serve the political interests of one party or another. And the media plays this role very maliciously by showing small details and details in an intense, reductive and simple way at the same time, in order to facilitate their infiltration into the awareness of the recipient, and then become a given thing that exists in the human mind, difficult to dismantle.

People tend to follow fake news

The American Institute of Technology "Massachusetts Institute of Technology" recently conducted a study that included about 130,000 false news and rumors on Twitter, and the study, which was supervised by specialized researchers, concluded that fake news spreads much faster than real news, and that people search for it and that Twitter users returned it. Tweeting fake news in an exaggerated way, perhaps because fake news is usually unfamiliar.

What is noteworthy in this study is that most of the fake news was largely about political issues, followed by issues related to finance and business secondly, then science and entertainment issues, then natural disasters and terrorism. The study found that fake news and rumors spread six times faster than real news. And the percentage of followers of this false news is ten times more than those who follow the real news.

black media

The media sector has turned into a political and economic project, and into an industry for public opinion with the aim of achieving political, economic, intellectual and commercial gains. The lie industry in the media coincided with the emergence of the printed press, and developed with the development of the media. It is a very dangerous industry for targeting the human brain.

A media outlet can convince the recipients that there is a cosmic conspiracy against them through the deliberate and repeated broadcast of some paragraphs, false sentences and fabricated images. Advertising can also change human behavior by affecting its requirements and desires, and altering its perception of the facts and things surrounding it, through various means that employ psychology to control consumer behavior and habits, and direct it to one side without the other.

It is the black media that can transform an obscure person into a very famous person through fraud, lies and fabricated statements, creating false facts, and deluding the recipient that what he sees or reads is true. He can also distort the image of a successful and distinguished person or entity, by spreading lies and spreading rumors about them.

Before the American occupation of Iraq in 2003, the American and British media played an important and determined role in preparing Western public opinion to accept the idea of war, so people's minds were manipulated and convinced that Iraq possessed nuclear weapons to justify the war.

The black media obscures the facts and replaces them with materials that the recipient desires, even if they are naive things. It is also malicious media that threatens local and regional stability in a region witnessing increasing conflicts. Black media is used by states, also through malicious tools, to name a few; Transforming a football match into a field to vent people's anger and political and social tension as a result of political, economic and social crises. Through such dirty media policies, the behavior of citizens is measured by the security services through television circuits, in order to determine the methods of security dealing with them later.

terminology industry

The terms used by the various media outlets are a focused word or sentence that is carefully made and chosen with great care, with the aim of making it an expression and a synonym for a specific issue or event, in a specific geographical place, and in a specific time period, targeting a specific sector and category. The purpose of this media term is to highlight a fact, or vice versa. The use of a specific term by a media outlet can seek to change the tendencies and attitudes of a group, people or nation. The term can also have other purposes such as influencing decision makers to gain international or regional positions.

Through its use in the media, the term can create a stereotype about someone or something, or influence the collective consciousness, with the aim of controlling people’s minds, and trying to rob their will, and thus creating a public opinion that is compatible with the interests of those who make this term and those who market it.

The terminology industry is one of the important tools used by the media to market ideas and pass information in a way that achieves the goals of a party or a country. Where the reader, listener or viewer receives a term that marks a specific event or a specific issue is tagged with a term, this marking becomes an identity for this issue and its characters, place and time, and thus all the similar issues that are dealt with by the media become the subject of an approach to the recipient with the previous term, and people keep remembering these Accidents and issues whenever the term is used by the media. This is the political and social impact left by the terminology industry in the closed rooms of the media, which usually serves an entity or a state.

In the seventies and eighties of the twentieth century, radio broadcasting was the most important rapid means of exchanging and communicating information, especially news bulletins that reached the listener periodically daily around the clock, and included information on the latest political, military and economic events.

That period witnessed important events in the world and in our Arab region, during which the media released many terms, to mention but not limited to “Gulf War”, “Cold War”, “atheist communism” and “Mujahid”, the radio contributed to branding many events with non-innocent terms. In fact.

The media seeks through the use and reuse of these terms to influence the mind of the recipient to direct his interests towards a particular issue, or to make him accept an idea he had previously rejected. .

The Western media also launched the term "sectarian war" in reference to the state of rivalry and sectarian conflict in which the region was inflamed, reaching the point of armed clashes and killings from all sides. The aim of releasing the term was to stoke the fire of political differences and turn it into a dirty war under religious and sectarian banners, so that the Western media knew the impact that religion occupies in our societies.

The invasion of terms is not limited to political aspects, but extends to all aspects of life. The Arab media invented the term "homosexuality" instead of the act of homosexuality, and the term "sexual harassment" appeared instead of rape, terms intended to refine behavior and make it more acceptable.

disinformation

It aims to reverse the facts and reverse the facts, and seeks to direct the mind of the recipient by targeting him with psychological warfare to affect him, by promoting information that is not related to the event, or by the media’s use of specific vocabulary and terms that ultimately lead to the issuance of judgments in a case, or through The biased selectivity pursued by a media outlet, which chooses to offer something to the recipient and hide other things.

It is a policy of brainwashing and making lies, and it is a very dangerous war, as it targets the human mind and confuses the validity of its convictions and ideas, then influences it to change its position motivated by illusory facts that do not exist, and to convince the recipient that they are facts, and this act in turn touches the reality of the real reality The pension, and doubts about it begin, until the awareness of the recipient - whether an individual or a group - becomes something that does not exist.

Countries usually resort to media disinformation in order to serve their policies towards another country or towards internal political opposition. It is a lie industry.

The lie industry that performs the effect of political and intellectual poison. The media disinformation industry is the most dangerous industrial sector at all, because it relates to all the elements of the reality we live in, falsifying this reality, and remaking it with influences that serve the state or the party behind it, by exaggerating the trivial details and underestimating everything that is important a reactor.

The fifth generation of wars

Humankind has known different types of wars:

The first generation, which is the traditional wars between two states and two regular armies, this type of war experienced by humanity historically and continued until the middle of the twentieth century.

The second generation, the wars fought by countries in the style of guerrilla warfare, or the war that took place between the gangs among themselves. This war spread to Latin American countries in particular.

The third generation is a preemptive war, like the war that the United States and its allies fought on Iraq.

The fourth generation is the war waged by a country against an organization or group, such as America's war on al-Qaeda, Afghanistan's war against the Taliban...etc.

As for the fifth generation wars, they are clean and dangerous wars, killing without bloodshed. Wars uses advanced knowledge, the latest communication technologies, and the latest communication trends. These wars seek to achieve individual or collective interests, the interests of groups, parties or states, by possessing the technical ability to carry out acts of sabotage through the Internet and electronic multimedia, which is known as digital war.

It is a decentralized war that uses all forms of advanced technology, and employs experts in psychology and sociology. For example, but not limited to, the media industry in the United States of America replaced the slogan "Human Rights", which is the slogan that formed the traditional American instrumental that it used when it wanted to conduct a military coup in a Latin American country, or when it wanted to attack a country. This slogan with the term "minority rights" is the modern version in which media poisons are being broadcast in more than one place in the world.

False information is spread in many social networks, the risk of its impact has reached a stage that made this topic an important topic for discussion in many world capitals, as happened during the last US presidential elections.

Reality simulation game

A group of British university researchers from the University of "Cambridge", along with some Dutch journalists from the "Drog" group, have designed a game that explains the techniques of creating and disseminating fake news. The game allows the player to design a hostile propaganda policy against a person, aimed at distorting his image, promoting fabricated information, for the purpose of education and introducing mechanisms and tools for broadcasting and spreading false news in the world and spreading rumors. And the game is a website, where the player can put a picture of a person, then broadcast fake news, false information and fabricated data aimed at distorting the image and reputation of this person, he may be a political opponent, for example, and then the player learns about the tools and means necessary to achieve this goal. The game is provided to carry out the plan.

The purpose of playing the game is to provide an opportunity for the users to try for themselves by opening fake accounts on social media, manipulating pictures and videos, publishing fake articles, and other methods in which the participant in the game learns how to formulate fake news, and how to create huge but naked advertising campaigns It is completely true, as it is based on lying, forgery and fabrication from beginning to end, and it finds acceptance among the recipient and a wide range of people. The philosophy of the game is simple in realizing, if you put yourself in the place of someone who seeks to harm you, it gives you the skill of detecting his tricks and confronting them.

Intellectuals n and clergy media

The fever of the media and the misinformation industry did not even exclude the intellectuals who were employed by the media with the aim of political justification for the influential authorities in a number of countries, because some intellectuals have used their knowledge capabilities as a commercial commodity subject to the requirements of the media market from supply and demand. They are ready for any media marketing that whitewashes and beautifies one party, or distorts and ugliness on the other. Here the intellectual turns from a maker of ideas and enlightenment, to a maker of a pragmatic ideology based on shuffling papers and confusing the recipient by using a justifying, not analytical discourse. Unfortunately for this nation, even some clerics are not outside this classification, while the clerics must belong to the category of intellectuals who are entrusted with the task of changing and modernizing human societies. The facts, by issuing fatwas and launching sermons that serve one party rather than another, and distort the image of one party over the other, by limiting it only to showing a narrow religious interpretation devoid of ijtihad for reasons related to the interests of parties and countries, which leads, as is the case, to an intellectual, cultural, religious, and cognitive blockage in The Arab reality, because the religious discourse in our region is based on a jurisprudential adaptation of all phenomena, and this applies to all intellectual, political and social issues, to mention but not limited to that the Palestinian-Zionist conflict is not a religious conflict, neither the Palestinians aiming to introduce the Jews into the Islamic religion, nor the Zionists seek to Judaize The Palestinians, it is a political struggle on the ground for existence.

If some intellectuals turn into propaganda mouthpieces for this or that party, they thus contribute to the rupture of the bonds that unite the people of the same country, and the citizens of Arab countries among themselves. Media educators are working to confuse the insatiable, confuse the recipient and create a kind of chaos in which the culture of stupidity spreads, and build a culture based on conjecture and emotion and not on cognitive awareness.

When the media succeed in transforming the thinker, the intellectual, and the cleric into merchants, and the ideas, attitudes, and discourses turn into commodities that can be bought and sold, then these people turn into merchants of ignorance, misery and tyranny for the nation, due to their dangerous contribution to perpetuating the diseased reality and reproducing it with all its ills.

Where do we go?

Our current era is witnessing horrific amounts of media fabrications, misinformation, false news, false data, composite images, and propaganda campaigns that exaggerate the trivial and flatten the important. On a battlefield, demonstration, or event somewhere. All this is reported to us by various media outlets, including publications, radio, satellite channels, social media platforms, and through Internet sites. They are soft media wars in which no blood is shed. Rather, minds are washed through them, with tools that simplify their arms and tools in different and multiple ways, confusing the mind and the scene, falsifying reality, and causing a kind of social, political and security chaos.

False news threatens societal unity, fuels violence and increases divisions, and undermines social peace and coexistence among all components.

In our Arab region, which suffers from severe congestion and multiple resistance in most sectors of life, and is under great political and economic pressures, there are forces and parties trying to dominate the region's capabilities, and they have interests in weakening the Arabs. These forces possess dangerous media outlets directed to address the Arab audience. Their media policy is based on lies and falsification of facts.

In the absence of an Arab strategy that confronts this media ghoul, exposes it and exposes it, and in the absence of Arab media institutions that contribute to building the collective awareness of the Arab recipient to be able to distinguish between the bad and the precious, you, dear reader, can imagine what comes next.

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From what was written about the concept of media misinformation by Uday Qaqish..

Media disinformation is not a modern and emergency approach, and media activity is one of the oldest human activities that have been linked to communication between groups and the nature of their management of relations, and as long as there is media activity, the disinformation in the methods of news transmission and circulation, naturally becomes part of this activity.

With the increase in the pace of political and social movement in the region, and the growing large role of the media in determining the paths of the conflict, and tipping the balance in favor of a certain force or party at the expense of the other, through the method of transmitting and circulating the news.

Disinformation in the language of the verb mislead and it is against guidance and guidance, and it is said that you misled so-and-so from the path, and misguidance is a lot of misguidance, the concept of media disinformation in general is not considered a lie, and that lying is the opposite of the truth, but the concept of media disinformation in order to achieve its meaning should not It is the opposite of the truth, but it must contain a part of the truth in order to hide the features of misinformation and denounce its existence. The concept of media disinformation is presenting part of the truth or false construction on clear, fixed and documented facts in order to achieve the goal of the existence of this false construction in the concepts or to confuse two or more concepts as they are synonyms for one meaning in the absence and absence of the concept of each element of the mixture On its own, if the media were able to disseminate knowledge and provide people with information and facts to broaden their horizons, they can also falsify the facts, and then they can impose on the people negative concepts and counter-opinions.

Dr. Abdul Razzaq Al-Dulaimi points out that the concept of media disinformation: It means providing the media with false information that is not without a clear mixture of reality and its intentional interpretation, mixed with lies so that the recipient is not surprised when receiving denial, so he can no longer know the truth from misinformation. The term was not transferred to the English language, Disinformation, only in the sixties to refer to “the intentional leakage of misleading information.” In France, it appeared for the first time in 1974, and entered the French dictionary at the beginning of the eighties of the last century and contains mainly political connotations, meaning that: and keeping the public completely ignorant of a serious problem, or not being sufficiently informed about important matters.

There are many goals that those in charge of the media disinformation process seek, including obscuring the real news, concealing war crimes, marginalizing important issues and distracting the public from them, or to bring about changes in the behavior of individuals or groups. Schiller lists a set of goals in more depth, including What follows:

Negativity: It is one of the most important goals of media disinformation, which begins with individual negativity and turns into group negativity, which makes it much easier to lead minds than to lead positive groups.

Emptying emotions: collective or individual negativity can occur, but without guaranteeing its continuity and not abandoning its original position. Certain ways to reach the stage of narcotic minds and then it is difficult to awaken them, and here comes the process of unloading emotions by directing minds to the places of unloading.

Orientation of culture: It is possible to impose a certain type of culture through the continuous pursuit of the viewer or follower by the media, and even to lure minds towards specific cultures and pre-defined interests that, of course, serve the ultimate goal of media disinformation.

Changing the culture: If the culture is directed, it is easy to change the entire culture, by changing interests and chasing the masses with specific cultures that they find no escaping from knowing, and changing the culture does not mean changing any kind of culture, but rather replacing the culture with another culture that serves the goals of misinformation, and it may amount to changing concepts. Religious beliefs and replacing them with misconceptions that contradict religious rulings.

Blackout of facts: The media misinformation chooses what suits it from the facts, supports its existence and is compatible with achieving its goals, and then displays and polishes it to increase its luster. Determining, justifying, and reinforcing the status quo: simply permanent proof that it is not possible to be more creative than it was, and this ensures that the regimes show that they are doing their best and that no one comes close to the effort.

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We talked about those aspects that frustrate public opinion, and affect - negatively - in the future.

Is there nothing in it that broadcasts comfort and reassurance?

Answer: Yes.

It is the opposite of all of the above.