✍️ BETH Agency

Saudi Arabia has solidified its position as the world’s fastest‑growing tourist destination after channeling US $800 billion into its tourism sector and welcoming 116 million visitors in 2024. These achievements were showcased prominently at Arabian Travel Market 2025 in Dubai, where the “Saudi Land” pavilion offered a vivid snapshot of investment prospects and diverse experiences.

Key Takeaways

50,000 visitors to the Saudi pavilion and 142 domestic partners present.

The Saudi Tourism Authority (STA) signed 14 memoranda of understanding with global hotel chains and travel platforms, and facilitated 52 additional MoUs between Saudi partners and international tourism companies.

STA CEO Fahd Hamidaddin invited travelers worldwide to enjoy a vibrant summer season featuring Red Sea coasts, the cool highlands of Taif, Al‑Baha and ‘Asir, plus headline events such as the E‑Sports World Cup in Riyadh.

What the Numbers Mean
The US $800 billion investment accelerates Vision 2030’s economic diversification, while the 116 million‑visitor milestone surpasses the kingdom’s 2030 tourism target years ahead of schedule—boosting investor confidence and cementing Saudi Arabia’s status as a pivotal player on the global tourism map.