✍️ Follow-up – BETH Media Agency

In a remarkable achievement that underscores the accelerated pace of national transformation, the annual Saudi Vision 2030 report announced that the Kingdom has surpassed its target of attracting 100 million tourists per year, several years ahead of the 2030 deadline.

This major shift in the tourism sector — one of the key pillars of the Vision — reflects the success of Saudi Arabia’s ambitious policies to diversify the economy and stimulate investment in hospitality, culture, entertainment, nature, and heritage sectors.

Exceeding this early target is a clear indication that the Kingdom is moving faster toward its position as one of the world's leading hubs for tourism and economic vitality, reinforcing its international standing and demonstrating its ability to achieve milestones beyond expectations.

🔭 BETH Commentary:

"Surpassing the 100-million-tourists target early is not the end of the achievement... it marks the beginning of a new race to raise the ceiling of ambition and expand the tourism sector’s impact as a true driver of Saudi Arabia’s economic and cultural strength on the global stage."