Under the slogan "The Day We Started", it bears contents symbolizing the glories, heroisms, and nobility of the Saudi state.

Today, I lose the visual identity of the founding day under the slogan "A Fat Day", which bears diverse historical and core meanings linked to the glories, heroisms, and nobility of the Saudi state. In the middle of the logo, the icon "A man holding a banner" appears, in reference to the heroism of Saudi society's men and their wrapping around the banner that he protected, raised and defended with great value.

The identity icon is surrounded by four symbols: the dates, which signify growth, life and generosity, the Majlis, which expresses unity and societal cultural harmony, the Arabian horse, an element that displays the chivalry and heroism of the princes and braves of the state, and the market; In reference to economic mobility, diversity and openness to the world.

The phrase “foundation day - 1727 AD” was written in a font inspired by several manuscripts that documented the history of the first Saudi state, so that the comprehensive message of the logo is linked to the values ​​that represent the common Saudi culture, and conveys the meanings of pride, enthusiasm, authenticity and interdependence, and is linked to hospitality, generosity, knowledge and science.

The visual identity of this year's founding day came under the slogan "We are fat" to reinforce the values ​​and meanings associated with this special national occasion, and to establish pride in the cultural and social heritage of this country and its society.