Beth: If you want to call it a carnival, a festival…or any of the titles of the biggest festivals in the world; You can, and bigger.

The “Riyadh Season”, and specifically what is seen in the “Riyadh Boulevard”, is a unique type of global entertainment and cultural celebration.

The Riyadh entertainment season started two weeks ago and will last for 6 months.

He described the launch ceremony as legendary, which included dazzling visual shows attended by a huge audience of more than 750,000 people, and millions followed it through live broadcasts on a number of TV channels, websites and electronic accounts.

After His Excellency Chancellor Turki Al-Sheikh inaugurated the activities of the “Riyadh Boulevard”... the attendees and spectators, and those who follow the details of the “Boulevard”, can only describe it as “the magic of minds”.

At the opening, His Excellency the Chairman of the Board of Directors of the General Authority for Entertainment, Mr. Turki bin Abdul Mohsen Al Al-Sheikh, said: “The first season was our motto “Imagine”, and the second season was our motto “Imagine more, believe it? Surely you believe”.

Whoever visits the Boulevard in Riyadh, will believe that here in the Kingdom of Saudi Arabia are minds capable of transforming the impossible, and the difficult, into a reality.

The festival, or carnival, was described by some as “Janadriyah”.

Fantasy on the grounds of Riyadh in the Boulevard; It is more comprehensive and broad, as it includes a group of “Janadriyat” with modern and upscale images that truly express the past, present and future of the Kingdom, and its interaction with the world.

recreation and tourism; Two essential components of any plan for such a global humanitarian activity.

Arts, shopping and fun.. vibrant music with international rhythms, and the presence of famous personalities around the world.

Saudi art was mixed with international masterpieces, which met on the march grounds through 88 Food Turks, which brought together types of foods from around the world, as well as health care services and mobile medical clinics.

Parade marches .. Offers to consolidate the national entertainment industry.

It shares 14 zones equipped with the latest international standards in logistics and luxury tools.