Beth: The Qiddiya Investment Company announced an increase in the areas allocated to the project from 334 km2 to 366 km2, equivalent to 3 times the French capital, Paris.

Qiddiya is the largest entertainment city in the world. The project is located 45 km west of the city of Riyadh, in the Kingdom of Saudi Arabia.

The “Qiddiya” company had revealed the 45 projects that will be implemented in the first phase, and 300 activities across the sectors of creativity, hospitality, entertainment and sports, and the assignment of 20 architectural companies to design 12 landmarks of the main features of the facade and some other important features, in addition to a team that includes more From 500 professionals of 30 nationalities in collaboration with the Danish firm “Byark Engels Group”, which is currently building projects of all sizes, from tall towers to creative and cultural and sports facilities.

The idea of ​​Qiddiya is to build a place that generates opportunities and devotes values ​​by providing entertainment, sports and the arts, which would contribute to providing a more active, healthy and happy lifestyle for the Kingdom’s aspiring youth and its people who want more progress and development, and in line with the basic principles of the Kingdom’s 2030 vision, which is A master plan that guides the march of social and economic progress in the Kingdom over the next decade.

Qiddiya Investment Company CEO Michael Reininger said: “We wanted to develop an identity of Qiddiya that expresses the nature of the unique experiences that we will provide, and we develop the brand that symbolizes the place, the home of inspiration and new experiences, by expanding the horizon of life experiences, which stimulates investment, with a youthful character. Lively and optimistic, as Qiddiya will inspire its visitors, through entertainment, sports and the arts, to explore new horizons, and will work to nurture more individuals, professionals and citizens, to contribute to building a more advanced and prosperous future in the Kingdom.

He explained that as work continues on building design, the initial construction and infrastructure work has begun to help achieve the timeline for the comprehensive implementation process over a period of 4 years, with the main opening scheduled for early 2023, indicating that a “global design exploration” has recently been launched with a group Of the famous architects from different parts of the world.

For his part, the chief administrator of the Qiddiya Investment Company, Faisal Al-Muaither, said that 20 companies are participating in the designs of the largest project of its kind near Riyadh.

He expected that the mega project will provide about 25 thousand jobs by 2030 and contribute to increasing Saudi Arabia’s GDP by about 17 billion riyals, “in addition to its implications for the economic and social aspects of job creation and support in the fields of entertainment, hospitality and science, and it will have a social impact on developing human energies.” .

Andreas Kluck Pedersen, Partner and Design Director at Bark Engels, said: “Qiddiya’s amazing and exceptional location lives up to the aspirations of the idea. Its vast land of pristine nature is super beautiful at Riyadh’s doorstep, and represents the embodiment of the first forms of rich diversity that will contribute to forging a distinctive identity. Qiddiya, with its picturesque views of the borders of a major urban city.

The Qiddiya site is divided by the majestic Tuwaiq cliff, where the upper plateau, which extends to the edge of the vertical cliff, overlooks from a height of 200 meters on a desert land below that extends in the form of “bays” in an open area bordered by the edges of the cliff.

This place was designed to be a reflection of the pattern of the natural fungal environment that has been engraved in the earth over thousands of years, which left its impact on the physical and cultural reality that defined the identity of the place, by creating a new pattern to take advantage of this land in a way that respects and enhances the history of its natural topography, by following the path The natural water across the site and the creation of the main pattern of the project structure, a green axis that extends across the site and includes green spaces and wonderful parks.

All basic transportation systems, utility systems, infrastructure, and open space networks will be built according to the green axis system, and this axis in Qiddiya will represent a sharp contrast with the lands surrounding the project.

The Qiddiya Investment Company completed the development of the general plan for the Qiddiya project, which consists of five main development areas, namely: the entertainment resort area, the city center area, the nature area, the action and excitement area, the golf and the residential area, thus becoming the “capital of entertainment, sports and arts” and each area is characterized by specific elements, They are integrated with the rest of the system elements in a manner that reflects the environmental ideals and objectives of the project as a whole. What distinguishes all these elements is the extent of their integration with each other.

The “Sports and Health” zone will also be created for those aspiring to develop their skills and enhance their physical fitness through sporting facilities and activities. Many of the skills they gain from sport will be devoted to promoting a healthy and active lifestyle, and in building the heroes of the Kingdom’s tomorrow.

As for the “parks and entertainment destinations”, it is designed to provide visitors with the opportunity to enjoy unique experiences with their families, fill their hearts with joy and enrich their imaginations with unforgettable memories.

The “action and excitement” zone allows visitors to unleash their potential through events, experiences and opportunities to explore the latest technologies in the fields of science, technology and innovation.

Culture and Arts District

Through the “Culture and Arts” area, Qiddiya will provide its visitors with opportunities to taste the arts in an inspiring cultural environment and motivate them to raise their appreciation for its importance in expanding the horizon of creative imagination and enriching life. “Nature and the Environment” encourages visitors to appreciate and preserve the beauty of nature and enhance their awareness of the importance of this distinctive desert ecosystem, by exploring inspiring experiences in the embrace of nature.

The Qiddiya plan was designed specifically for pedestrians, with the aim of motivating them to wander on foot to contemplate and enjoy the splendor of the place, and this is achieved by determining parking locations and entry points across the site, and by dividing each area into specific “rings” with a comfortable walking distance, with an emphasis on environmental design. For pedestrian areas to be comfortable and enjoyable, as pedestrian paths are defined and clear, interspersed with attractive and eye-catching landmarks and scenes.

All five regions are distinguished by different aspects, but this does not mean that they are separate geographical areas, as the basic elements that each of them contain are part of the basic elements of the project and embody the basic ideas on which Qiddiya is based, and the project areas are connected with each other through a group of advanced transportation or Walking lanes, cycling paths, buses, or self-driving vehicles.

The entire scheme is integrated, on a larger scale, through a set of complementary experiences, through a common feature represented in the orientation towards building a pedestrian-friendly world.

Leisure resort

The entertainment resort is located at the back of the cliff, which forms a central bay through the so-called “cliff of the icon”, which is the geological shape from which the Qiddiya logo was inspired, as the dramatic vertical landscape of this geology became interspersed with “inspiration bubbles” and was presented in five colors symbolizing the five pillars of Qiddiya The resort, which is the beating heart of Qiddiya, extends over an area of ​​one mile wide and three miles long, and includes four main attractions surrounding a retail, entertainment and restaurant area, in addition to a range of distinctive hotel offerings.

Next to the area of ​​shops, restaurants and entertainment, which extends over an area of ​​fifteen hectares, there is an area dedicated to outdoor recreational activities where it can host events that attract between five thousand to forty thousand visitors, interspersed with facilities for water skiing, ice and cycling.

The first phase of the project will include a city for recreational games, “6 Flags Qiddiya”, which is a family entertainment city that provides fun and entertainment activities distributed over six designated areas, while the second fenced entertainment destination is a water park that provides a variety of rides and innovative recreational facilities. It also includes an integrated hotel resort where you can continue to enjoy inside the park throughout the day.

Speed ​​circuit

International motorsports events and events will be held in the third landmark, the “Speed ​​Circuit”, where the spectator and the driver alike will enjoy. It includes tracks, showrooms, retail stores, a drivers club and a luxury hotel. The city center overlooks the entertainment resort from a height of 200 meters, and is connected to the entertainment resort below. By a funicular system, and it includes residential, commercial and retail complexes built around two cross-linked pedestrian corridors linking a wide range of distinctive facilities, and it is a village dedicated to sports and arts and operates throughout the day, seven days a week, where it is possible to live, work and spend enjoyable times.

The city center includes residential units and offices within an environment that focuses on the fields of creativity, hospitality and sports that form the basis of the idea of ​​Qiddiya. It is a mixed-use village overlooking wonderful panoramic scenes that combine the entertainment resort at the bottom and both the “action and excitement” area and the “nature” area in both directions. On the opposite side, the panoramic view is complete with the “Golf and Residential Quarter” in the middle.

The vitality of the urban landscape is enhanced by the diversity of the programs and facilities surrounding it, as it extends from the edge of the city to meet the metro center and the transit center, and continues to Al Jarf Square, where the most beautiful views and connecting points converge together around the Performing Arts Center in Qiddiya.