NEOM and the AFC announced a global partnership agreement in which NEOM will be the global partner of the AFC for a period of four years from 2021-2024.

The partnership agreement includes national teams' tournaments and competitions in the AFC, including the Asian World Cup qualifiers, which include the 12 best soccer teams in the Asian continent, and the main teams competitions in Asia, including the AFC Asian Cup, which will be held in China in June 2023. In addition to sponsoring the 2022 AFC Women's Cup and all Asian club championships until the end of the 2024 season.

Neom CEO, Engineer Nazmi Al-Nasr said: “NEOM is pleased to partner with the Asian Football Confederation, as football is the favorite sport in the Kingdom of Saudi Arabia and occupies a special place in the hearts of all Saudis. This partnership also represents a unique opportunity to inspire and empower NEOM residents Living a moderate and healthy lifestyle, but also converges with our goals to enable the community to be more active and vital. "

He added, "We value our partner the AFC for its adoption of an innovative and innovative thinking, and its commitment to making football the number one sport in Asia. Accordingly, this partnership contributes and cooperates with NEOM in its endeavors to be a world-class sports center, along with its endeavors to provide an environment." Suitable for distinguished minds and talents, which supports the growth and prosperity of the economy in the Kingdom of Saudi Arabia. "

For his part, AFC Secretary General Dato Windsor welcomed John Benum to the AFC family, and said: “We share with NEOM a long-term vision that confirms the great interest that the Football Association places in Asia, which reflects the positive impact of sport on the societies that care. We look forward to sharing these historical moments with NEOM, as this game is on the verge of a new era in Asia. "

In his turn, a member of the Board of Directors and CEO of the Asian Football Marketing Company said: “NEOM and the Asian Football Marketing Company share tremendous ambitions, extensive experience and a strong commitment to the sustainable development of the first sport in Asia, especially in a region that is one of our most important and largest strategic markets, which is the Kingdom of Saudi Arabia. Saudi Arabia, and we look forward to cooperating with NEOM and benefiting from its knowledge, experience and talents as we approach the issuance of our version of Asia, One .. One Goal. "

It is worth noting that NEOM is a giant global project, which is one of the projects of the Kingdom's Vision 2030, and seeks to find a new model for sustainable living and to make a confident start in the progress of humanity.

This partnership with the AFC will create opportunities for long-term cooperation, along with the tasks of developing a vibrant lifestyle culture within NEOM communities, and leveraging its investments in technologies, innovations, performance and sustainability to support football across Asia.