The Public Investment Fund today launched the "Saudi Cruise" company, which aims to establish the cruise sector in the Kingdom of Saudi Arabia, enhance the Kingdom's efforts to become a tourist destination on the international cruise map, and develop the tourism sector in line with the Kingdom's Vision 2030.

  The company is headquartered in Jeddah on the Red Sea coast. "Saudi Cruise" will form a strategic bridge between marine and land operations and tourist port operations to be developed in several Saudi cities, to ensure the provision of an integrated tourism experience in line with the goals of the tourism sector in the Kingdom.

Saudi Cruise is also working on developing tourist destinations, in partnership with the relevant authorities, with the aim of developing excursion routes, providing an exceptional experience for guests, and an opportunity to discover Saudi heritage and culture, in a manner that ensures the preservation of the environment and the protection of natural resources.

The launch of the company is in line with the Public Investment Fund strategy 2021-2025, which focuses on unleashing the capabilities of promising non-oil sectors, to enhance the Kingdom's efforts to diversify sources of revenue away from oil, as the fund and its subsidiaries aim to contribute to the non-oil GDP of 1.2 trillion. Saudi Riyals, cumulatively by the end of 2025, through activating growth opportunities for the strategic and vital sectors in the Kingdom.

The fund aims to benefit from the tourist attractions, as well as the historical and cultural heritage of the Kingdom, such as UNESCO sites, in addition to the distinctive geographical sites provided by the Kingdom such as the mountain or marine environment by investing in tourism projects as part of its strategy to develop promising sectors and achieve high returns in the medium and long term .