The Alula Arts Festival has been a remarkable success since its return to the old Oasis on February 9, welcoming guests from inside and outside the kingdom, giving them the opportunity to enjoy the arts and cultural experiences offered throughout Alula.

The events of the Alula Arts Festival also enhanced the audience's experience, highlighting Alula's history as a center of inspiration and cultural exchange, as these events diversified to include innovative works by private Saudi art collections, in addition to the X Alula desert outdoor exhibition, and many others.

In its third edition, the Alula Arts Festival has achieved an extraordinary achievement that confirms its status as a prestigious global cultural destination.

The festival witnessed a huge turnout from art lovers, as ticket sales increased by 73% compared to 2023, while 94% of guests expressed their full satisfaction with their experience.

The festival succeeded in attracting the attention of the online audience, as website visits increased by 261%, the festival's content garnered more than 23 million views, while promotional campaigns reached more than 27 million people around the world.

Nora al-Dabal, director of arts programs and creative planning at the royal commission for Alula governorate, said: "the Alula Arts Festival has achieved unparalleled success at all levels, and we are pleased with the way it has inspired art lovers inside and outside the kingdom .

Among the most prominent events that art lovers can enjoy are the X Alula desert exhibition, which runs until March 23, The Art Valley, in which Saudi artist Manal al-duwayan and a number of international artists participate, the throw my eyes exhibition, which lasts until April 27, along with the artists ' residency exhibition for designs, the visual arts exhibition, which lasts until April 30, the Hassan Hajjaj exhibition, which runs until April 27, the Athar exhibition, which receives visitors throughout the year, the Ithra Art Award, "palm in an eternal embrace" by the artist Obaid Al-Safi, and which runs until March 23, in addition to workshops at the Deira school, and dumaya, which are offered to everyone free of charge throughout the year.