"Utamo" NEOM's new global destination for arts and entertainment
The board of Directors of NEOM announced the development of" utamo Utamo", the latest NEOM destination that will offer a series of diverse experiences in arts and entertainment, to be an ideal location for holding innovative events and events and hosting international artists.
Through its charming nature among the mountains overlooking the coast of the Gulf of Aqaba, "utamo" provides a unique environment for events, concerts, exhibitions and artistic activities, contributing to a qualitative transformation in traditional entertainment concepts, as it offers visitors rich experiences in harmony with the natural beauty of the place with the latest technologies, and with designs that blend art and architecture.
The new destination provides access to the site via a path extending along a magnificent garden with a variety of trees, herbs and flowers, before entering the grand reception hall, while the entrance, which is 64 meters high, features an exceptional artistic design that prepares visitors for dazzling experiences inside.
"Otamo" has integrated capabilities that make this destination one of the newest and most distinctive event locations, enabling it to organize and host performances and concerts of the most important artists in the world, starting from the future theater, which will provide exceptional experiences blending reality with the virtual world, as well as a dedicated space for multi-purpose performances, VIP lounges, and luxury restaurants.
The site is also carefully designed to facilitate the installation of the necessary equipment for immersive art performances, to ensure the interaction of visitors with advanced audio-visual systems.
In line with Neom's firm approach and its great efforts to support sustainable development, the latest methods will be used in the design and construction of "utamo" to achieve its goals of preserving 95% of its area to nature.
The announcement of the development of the "utamo" destination comes after the recent announcements of "Liga","Epicon" and "Serana", the latest sustainable tourist destinations in NEOM, as part of NEOM's efforts to invest in distinctive natural destinations, promote tourism development, and introduce innovative concepts in the entertainment, hospitality and tourism sectors.