Al-Diriyah company announced the launch of the special edition of the Al-Diriyah season 2023-2024 in December 2023 under the slogan "The Land of truik", with a new cultural and entertainment suit, which includes a huge calendar of various entertainment, cultural and artistic events, lasting until March 2024.

The slogan "The Land of troik" is represented by the many stories and tournaments that will be told to visitors, which tell the story of a strong country with a rich heritage, based on security, stability, culture, ancient history and an interconnected society.

The company pointed out that the third edition of the Diriyah season is a distinctive celebration befitting the unique story of this land "Diriyah", which arouses cultural curiosity among visitors to the Diriyah season from inside and outside the kingdom, through its beauty, nature and exceptional history, as the season this year will include many surprises and qualitative experiences and revive areas throughout Diriyah such as Gardens, Al-Bujairi overlook, and the historic Al-Tarif neighborhood listed in the UNESCO World Heritage List.

This year's events include musical and theatrical performances rich in intellectual and cultural performances, art exhibitions, as well as cultural film screenings, culinary experiments, the upcoming Diriyah ePrix racing championship organized by the Ministry of sports, and many outdoor activities such as horse riding, camping, stargazing, in addition to "Diriyah nights" with the participation and presence of a group of Matl Al-Bujairi restaurants, which witness the finest and latest dining destinations, in a vibrant atmosphere with charming views of the Hanifa Valley and the historical.

Minister of tourism, secretary general and member of the board of Directors of Al-Diriyah Ahmed Al-Khatib said: "with the expansion of the kingdom in its tourism offers, we are unleashing the enormous potential provided by this sector, and focusing heavily on highlighting the originality and heritage in tourism, as we aim in this year's Diriyah season to activate many cultural and heritage events that will enhance the recognition of hospitality and unique Saudi traditions, and support various tourism programs.

Jerry Inzerillo, CEO of Al-Diriyah Group, commented:"this year's season is characterized by cultural experiences and live performances that focus on highlighting the heritage and culture of the kingdom, as Al-Diriyah is one of the most important cultural sites in the kingdom, where this will have an important and prominent role in intensifying cultural programs and events.

Within this framework, the Diriyah season will provide unique opportunities for tourists from all over the region and the world to get to know firsthand the hospitality, rich culture, heritage and traditions enjoyed by the Kingdom and its people, and to enhance dialogue and cultural exchange with visitors from all over the world.