Saudi Airlines has launched its new visual identity, which is in line with a new era in its history, including its colors with deep connotations of the authenticity of the Saudi identity, as well as making an unprecedented development in its system of services for guests and managing its operations with artificial intelligence technologies.

Engineer Ibrahim bin Abdulrahman Al-Omar, general manager of the Saudi group, explained that" Saudi Arabia is witnessing a new era and a special stage, as it started its launch with a plane and now its fleet exceeds 140 aircraft connecting across the Kingdom and reaching more than 100 destinations on 4 continents around the world to become one of the largest airlines in the region.