Mohammed bin Salman: the Souda Peaks will reflect the new face of luxury mountain tourism ..Affirming the activation of global efforts in the preservation of the environment and natural and heritage resources

His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister and chairman of the board of Directors of alsouda development company, has launched the general plan of the project for the development of alsouda and parts of the brightest men under the name "peaks of alsouda", which aims to develop a luxury tourist mountain destination above the highest peak in the kingdom of Saudi Arabia at an altitude of up to 3015 meters above sea level, in a unique natural and cultural environment in the Asir region southwest of the kingdom in line with the efforts of the Public Investment Fund in enabling promising vital sectors, and supporting the development strategy of the Asir region "peaks tattoo".
His Highness The Crown Prince, chairman of the board of Directors of Al-Suda development company, stressed that Al-Suda Peaks will reflect the new face of luxury mountain tourism by providing an unprecedented living experience, and the project will contribute to achieving the goals of Saudi Vision 2030 and the development of the tourism and entertainment sector, and support economic growth by contributing to an increase in the cumulative GDP by more than 29 billion riyals, and providing thousands of jobs directly and indirectly.
His Highness The Crown Prince said:"the master plan confirms our efforts to activate global efforts in preserving the environment and natural and heritage resources and preserving them for future generations, in a way that contributes to diversifying sources of income and building an attractive economy for international and local investments".
His Highness added: "the Souda Peaks project will-God willing-add quality to the tourism sector and highlight the cultural aspect in the kingdom of Saudi Arabia, and will contribute to making the kingdom a global tourist destination, and the world will have an opportunity to explore the beauty of Souda peaks and learn about its unique heritage, authentic culture and hospitable community, and have unforgettable experiences in the bosom of nature and aboard the clouds".

The "Souda Peaks" project will provide luxury hospitality services to two million visitors throughout the year, and the general plan will also rely in its designs on the local urban identity, as it includes 6 main areas located in distinctive locations, namely: tahleel, Sahab, Sabra, Green, Men, Red Rock, its facilities vary between luxury mountain hotels and resorts, palaces and residential units with captivating views and luxury shops, in addition to entertainment, sports and cultural attractions, where 2700 hotel rooms will be developed, and 1336 and 80 thousand square meters of commercial space, by 2033.
The general plan of Al Suda peaks consists of 3 main stages, the first stages of which are expected to be completed in 2027, as the first stage includes the development of 940 hotel rooms, 391 residential units and 32 thousand square meters of commercial space.
The "Souda peaks" are located on a large area of forests and mountains that extends over 627 km2 with a construction area not exceeding 1% of it, reflecting the commitment of Souda development company to protect the environment, apply sustainability standards, and preserve and develop natural resources in the project area, which includes Souda and parts of Almaa men, in support of the efforts of the Saudi Green initiative.
It is noteworthy that alsouda development is one of the companies of the Public Investment Fund, aiming to develop a distinguished tourist mountain destination, and preserve the natural environment and human cultural heritage in the project area.