Saudi Arabia at the Heart .. The World is Reading

Audience Analysis and Digital Reach Map

February – Early March 2026

Analytical Preparation | Content Development Support
BETH Media Agency

Introduction

BETH Media Agency adopts a policy based on transparency in reading media performance and analyzing audience movement, stemming from the belief that the value of a media platform is not measured only by the size of numbers, but by the quality of the audience and the impact of the content.

This report presents an analytical reading of follower activity on the BETH platform during the period from February to early March 2026, with the aim of understanding the audience map, areas of its geographical presence, and the nature of the content most attractive to readers, in order to support the development of media strategy and strengthen the agency’s international presence.

First: Size of the Digital Audience

Monitoring data indicate that the BETH platform recorded during the period under review:

5.5 thousand active users

6.1 thousand site sessions

Approximately 7 thousand page views

These indicators reflect a growing presence of the analytical content produced by the agency, with a gradual expansion in the reader base both within the region and internationally.

Second: Where is the BETH Audience Located?

Monitoring data show that the agency’s audience is distributed across three main circles:

Local Audience (Saudi Arabia)

Estimated share:
45% – 55%

This is the most present audience segment.

Key interests:

Saudi economy
Vision 2030
Energy and oil
Regional politics

Audience type:

Media professionals
Government employees
Researchers
Public affairs followers

This audience tends to prefer:

Fast news
Concise analysis
Economic reports

Arab Audience

Estimated share:
25% – 35%

Most-following countries:

Egypt
UAE
Kuwait
Jordan
Morocco

This audience is mainly composed of:

Journalists
Political analysts
Followers of regional affairs

International Audience

Estimated share:
10% – 20%

Monitoring data show readers from countries such as:

United States
United Kingdom
Germany
China
Singapore

This audience is more qualitative than mass-based, including:

Research centers
Investors
International media professionals

Third: Countries with the Highest Engagement

Monitoring data indicate that the countries most present among the site’s audience include:

Saudi Arabia
China
United States
Singapore
Egypt
Norway
United Kingdom

This geographical map reveals that the agency’s content has begun attracting audiences beyond the Arab region, particularly in countries interested in energy and the global economy.

Fourth: How Does the Audience Reach BETH?

Monitoring data indicate that a significant portion of the audience reaches the BETH platform through:

Global search engines
Direct entry to the website
Social media platforms
Media referral sites

This reflects a growing presence of the agency’s analytical content within the international digital space.

Fifth: What News Attracts the Audience Most?

Analysis of reading activity shows that the most attractive topics for the audience are:

Economic News

Such as:

Energy
Aramco
Investments
Major projects

Reading share:
35% – 40%

Geopolitical News

Such as:

Iran
Israel
The Gulf
International relations

Reading share:
30% – 35%

Saudi Political News

Such as:

Leadership movements
Diplomacy
International summits

Reading share:
15% – 20%

Specialized Analytical Reports

These are BETH’s specialized reports.

Reading share:
10% – 15%

However, their impact is often greater than their readership size, as they typically reach elites and decision-makers.

Sixth: What Does the Audience Want Today?

Global media trends indicate that audiences tend to prefer:

Fast news
Concise analysis
Reliable information
Visual content (images – maps – infographics)

This aligns with the editorial model followed by BETH.

Seventh: Content Strategy

Based on audience analysis, the agency works on distributing its content according to the following balance:

50% fast news
To build reach.

30% analytical reports
To build influence.

20% strategic reports
To build global reputation.

The Real Indicator of Success

The success of media institutions is not measured only by the number of readers, but by the quality of the audience.

An influential reader may be:

A journalist
A government official
A researcher
An investor

This type of audience is the one targeted by BETH’s analytical reports.

BETH Reading

The data indicate that BETH has a real opportunity to transform into an influential analytical news platform for elites across three main circles:

Saudi Arabia and the Gulf
The Arab world
International decision-making centers

Monitoring indicators also show that the agency is gradually approaching the model of global media institutions whose audience extends beyond their home country, such as:

Bloomberg
Reuters
Politico

This is a path that could strengthen BETH’s position as a media analysis platform with a growing international presence.

Media Impact Measurement

There is no fixed global numerical benchmark to evaluate the strength of media institutions based solely on reader numbers, as professional evaluation depends on the stage of institutional growth and the nature of its audience.

Specialized digital media analyses indicate that news and analytical websites with audiences ranging between one thousand and ten thousand monthly users are considered to be in the stage of establishing reputation and professional credibility, which is a natural phase for any media platform in its early stages.

Experts also differentiate between mass audiences and qualitative audiences. Some platforms may achieve hundreds of thousands of visits through widely popular entertainment content, while analytical platforms may record smaller numbers but reach journalists, researchers, officials, and public affairs followers, a segment globally known as the influential elite audience.

In this context, reaching several thousand users, with readers from Saudi Arabia, the Arab world, and multiple international countries, represents a positive indicator of the formation of a qualitative audience base that follows specialized analytical content.

BETH Editorial Approach

BETH adopts a journalistic strategy based on the latest professional practices in global media, an approach that may appear different or unfamiliar within local and Arab contexts.

This approach focuses on directing content toward qualitative audiences rather than mass audiences, including decision-makers, strategic companies, ministries, institutions operating under modern media policies, as well as major influencers and followers of public affairs.

Within this framework, the agency focuses on the quality of analytical content and depth of media reading, based on the conviction that the value of journalism is not measured by the number of readers alone, but by its reach to influential audiences capable of understanding and interpreting analysis.

Accordingly, the main objective of BETH’s strategy is to achieve impact and influence within the media environment and decision-making sphere.

Conclusion

Monitoring data reveal that BETH does not operate as a traditional news website, but rather as an analytical news platform directed toward elites and decision-makers.

With continued development of analytical and economic content, the agency can gradually expand its presence within the regional and international media space.

On this path, BETH moves forward with confidence… toward more aware and influential media.

Audience First

The audience remains the primary goal of any media work, and it is also the shared objective between BETH and its partners.

However, the agency seeks to reach this goal through new media and a different approach, one that achieves deeper influence and stronger impact in understanding issues and shaping awareness.