Jeddah-Beth:

Coinciding with the World Arabic Language Day celebrated on December 18 every year, the Universal Premium Motors Agencies, the official distributer of Hongqi in Saudi Arabia, organized a special celebration for Arabic calligraphy to demonstrate the harmony between the beauty and designing arts of Arabic calligraphy and the designs of Hongqi, the future luxury car, which has always been committed to introduce the latest and best high-tech and luxurious cars to its customers.

The celebration, which took place at Hongqi showrooms in Riyadh, Jeddah and Khobar, coincided with the celebration on World Arabic Language Day 2021 and the successful collaborative efforts led by the Kingdom of Saudi Arabia represented by the Ministry of Culture , in cooperation with 15 Arab countries under the supervision of The Arab League Educational, Cultural and Scientific Organization (ALECSO) , to add “Arabic Calligraphy : Knowledge, Skills and Practices” to the UNESCO’s Representative List of  Intangible Cultural Heritage of Humanity.

The celebration comes as a part of Hongqi’s role in supporting social responsibility programs, with the Saudi Ministry of Culture’s move to support this art through various initiatives including the “Year of Arabic Calligraphy” initiative through which many events and activities were held throughout the years 2020 and 2021 and witnessed great community interaction that cemented the Kingdom’s position as a global hub for Arabic calligraphy and arts. 

Speaking on this occasion, Mr. Fathy Allam, Hongqi’s director, the Universal Premium Motors Agencies, said “ we are so happy to take part in this  celebration 

on Arabic calligraphy in recognition to its important role in presenting the treasures of Arabic Language and its beautiful designs, shapes and details”.

“Decorated with a special design prepared by the Ministry of Culture on the occasion of Year of Arabic Calligraphy, Honggqi luxury cars were showcased during 

the celebration in our showrooms in Riyadh, Jeddah and Khobar which hosted professional calligraphers who presented visitors and customers with paintings that have their names written on in various shapes and designs of Arabic calligraphy”, he added.

“The Universal Premium Motors Agencies has taken on responsibility to contribute to enhancing and developing Arabic calligraphy, as well as introducing its deep contents to our community members in order to maintain our national identity and cultural heritage by supporting talented individuals and presenting the beauty of Arabic calligraphy that is deeply rooted in the Saudi culture”, Allam added.