BETH B

Saudi Entertainment Ventures (SEVEN) will officially open its first entertainment destination in the Kingdom on August 5, 2026, in Abha, under the patronage of Prince Turki bin Talal bin Abdulaziz, Governor of the Asir Region and Chairman of the Asir Development Authority.

SEVEN Abha marks the company's first operational destination in Saudi Arabia. SEVEN, a subsidiary of Qiddiya Investment Company, which is wholly owned by the Public Investment Fund (PIF), is developing a nationwide network of 14 entertainment destinations with investments exceeding SAR 50 billion.

Designed to reflect Abha's unique natural and cultural identity, the destination will offer a wide range of immersive attractions, interactive entertainment experiences, family-oriented activities, and vibrant social spaces throughout the year.

Located within the Airport District as part of the Living Asir Legacy strategy, the project is expected to enhance the visitor arrival experience, strengthen Asir's position as a leading tourism and investment destination, and contribute to the goals of Saudi Vision 2030.