Riyadh | B | BETH
May 13, 2026

Red Sea Global continues accelerating the launch of luxury resorts at The Red Sea Destination, with the announcement of the opening of “Miraval” Resort on Shura Island as the brand’s first location outside the United States, alongside the approaching opening of the “Four Seasons” Resort and Residences and the start of reservations from May 20.

The rapid expansion across the Red Sea destination reflects Saudi Arabia’s continued transformation into a rising global player in luxury tourism and sustainable experiences.

The Situation

Red Sea Global announced the opening of “Miraval” Resort on Shura Island, marking the brand’s first international presence outside the United States.

The resort includes 180 diverse units, in addition to integrated wellness, sports, and entertainment facilities, including the island’s largest spa, in a move reinforcing the destination’s focus on luxury wellness tourism, health, and quality of life.

At the same time, the company revealed the approaching opening of the “Four Seasons” Resort and Residences, with reservations beginning on May 20, raising the number of operational hotels in the Red Sea destination to 11.

The company is also preparing to open six additional resorts on Shura Island in the coming months as part of a rapid expansion plan aimed at establishing the destination as one of the world’s leading luxury tourism destinations.

BETH Analysis

What stands out in the developments of the Red Sea destination is not only the opening of hotels and resorts…

But the caliber of global brands entering the Saudi market with growing confidence.

When brands such as “Miraval” choose Saudi Arabia for their first international expansion outside the United States,
And “Four Seasons” joins the project,
It reflects the Kingdom’s transformation from an “emerging tourism market” into a global platform attracting luxury brands.

The strong focus on:

Wellness,
Health,
Quiet experiences,
And sustainable tourism,

Shows that the project is not targeting traditional tourism alone,
But is seeking to create a new model of high-value tourism.

At a time when countries around the world are competing to attract global travelers,
Saudi Arabia appears to be building a different equation:

Not merely increasing visitor numbers…

But creating a global tourism experience connected to nature,
Luxury,
Quality of life,
And sustainability.

With the accelerating opening of resorts on Shura Island,
The Red Sea destination appears to be gradually transforming from a “future project” into a global tourism reality developing faster than many had expected.