Riyadh | BETH – Feb 18, 2026

Custodian of the Two Holy Mosques King Salman bin Abdulaziz and Crown Prince and Prime Minister Mohammed bin Salman launched the “Al-Jood Minna Wa Feena” campaign via the Jood Housing platform, with combined donations totaling SAR 150 million, in support of efforts to provide adequate housing for eligible families across the Kingdom.

BETH Commentary:
The initiative reflects the alignment of leadership with institutionalized charitable work, transforming direct support into a sustainable social impact that enhances stability and quality of life.
This leadership-driven giving carries a humane and inspiring message to business leaders and philanthropists during the holy month, affirming that when solidarity begins at the top, it evolves into a deeply rooted social culture—where social cohesion becomes a lived value rather than a seasonal slogan.