📍 Riyadh – BETH

The Chairman of the General Entertainment Authority (GEA), Turki Alalshikh, announced today that Riyadh Season 2025 has surpassed three million visitors within just 35 days since its launch—reflecting the growing popularity and diversity of the season’s experiences.

Interactive Zones Attract All Age Groups

Attendance has continued to rise across multiple key zones, including:

MrBeast Land, which drew large crowds thanks to its interactive nature and family-friendly attractions.

Ana Arabia, in its most prominent edition to date, attracting significant turnout from day one with its immersive design and participation of designers and female entrepreneurs from across the region.

A Rich Cultural Mix

The Al-Suwaidi Zone recorded exceptional engagement during the Bangladeshi Cultural Festival, featuring artistic and folkloric performances alongside traditional cuisine—making it one of the most visited family destinations recently.

Ongoing Momentum at Riyadh Boulevard

Both Boulevard World and Boulevard City continue to receive heavy footfall, supported by international shows, theater productions, concerts, and diverse entertainment offerings. The recent Kings League competition added further interest for sports and entertainment enthusiasts.

Riyadh… The Region’s Leading Entertainment Hub

Riyadh Season 2025 reinforces the capital’s position as the region’s largest entertainment platform through:

Expansive global partnerships,

Experiences that blend sports, arts, culture, shopping, and entertainment,

And an ever-growing role as a meeting point for millions of visitors from inside and outside the Kingdom.

With sustained momentum, Riyadh continues to establish itself as a global entertainment capital—and a vibrant destination at the heart of the region.