Riyadh – BETH
18 Jumada Al-Awwal 1447 AH | November 09, 2025

Riyadh will host the first edition of the TOURISE Global Forum from November 11 to 13, launched by the Ministry of Tourism under the patronage of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister.

The forum aims to shape the future of global tourism over the next five decades by bringing together leaders from vital sectors connected to tourism — including technology, aviation, entertainment, education, sustainability, and media — to develop innovative, applicable solutions that enable the tourism sector to grow sustainably and overcome future challenges.

Minister of Tourism and Chairman of the TOURISE Forum, Ahmed Al-Khateeb, extended his gratitude to HRH the Crown Prince for his generous patronage, affirming that this support forms the foundation for Saudi Arabia’s progress and global influence in tourism within the framework of Vision 2030. He noted that the Kingdom ranked first among G20 countries in international tourist arrivals in 2024, and topped global destinations in revenue growth from inbound tourism.

The forum has announced the formation of an advisory committee comprising 14 global leaders and industry experts, representing diverse sectors linked to tourism, tasked with guiding the strategic direction of the forum and shaping its inaugural edition agenda.

The TOURISE Forum features a rich agenda of panels, dialogues, immersive experiences, and live interactions covering four main pillars:

Addressing future challenges

Capturing growth opportunities

Accelerating mega investments

Designing future policy frameworks

The forum will also highlight transformative themes such as: AI in tourism, bold investment models, regenerative travel, and tourism that balances both humanity and the planet.

Launched in May 2025, the TOURISE platform serves as a global convening point for decision makers and innovators from across sectors to shape future policies that enhance the resilience and sustainability of global tourism.
Full agenda, exclusive experiences and visitor services can be found at: www.TOURISE.com