The Grand Parade of Riyadh Season 2025 Begins Between “Kingdom Arena” and “Boulevard World”

Riyadh – BETH | Friday, October 10, 2025

The Saudi capital Riyadh is witnessing an extraordinary afternoon of celebration as the opening parade of Riyadh Season 2025 kicks off today at 4 p.m., stretching between Kingdom Arena and Boulevard World, marking the beginning of a new chapter of wonder and joy.

 A Spectacle Worthy of the Capital

The parade, one of the most anticipated events of the year, brings together roving and artistic performances featuring both international and local troupes, alongside massive balloons and iconic characters showcased for the first time in Saudi Arabia.
The streets of Riyadh transform into a living stage of color, music, and creativity, radiating excitement and happiness among visitors.

🌍 A Global Touch with a Saudi Spirit

The parade is organized in collaboration with Macy’s, the world-renowned U.S. company famous for its grand parades in New York.
For the first time outside the United States, Macy’s presents its signature giant balloons, each requiring hundreds of participants to maneuver in perfect harmony — adding a global dimension infused with Saudi flair to the season’s grand opening.

 Riyadh… The Capital of Wonder

This major event reflects the vision of Riyadh Season to deliver a world-class entertainment experience, blending local creativity with international participation, and reaffirming Riyadh’s position as the leading entertainment destination in the region — a city that never sleeps when it comes to art, culture, and celebration.

 An Open Invitation

The opening parade is free for all, inviting residents and visitors alike to be part of this historic celebration.
As the streets come alive and cameras go live across multiple channels, Riyadh transforms into a moving canvas of joy — ushering in a season like no other.