Fashion and Style Meet at the “Saudi Lifestyle Week” in Riyadh

Riyadh – BETH

The Saudi capital Riyadh is gearing up to host the inaugural edition of the Saudi Lifestyle Week, running from 6–8 October 2025 at the Riyadh International Convention and Exhibition Center, with broad participation from experts and leading brands in fashion, style, and design.

🔹 An Integrated Platform for Fashion and Style

The exhibition is the first international event to bring together under one roof:

Fashion: apparel, footwear, accessories, lingerie, and beachwear.

Sportswear: apparel, equipment, and accessories.

Design: furniture and interior design.

With over 140 leading local and global brands, the exhibition stands as one of the largest and most influential industry gatherings in the Middle East.

🔹 Global Participation and Local Presence

The event will showcase the latest creations of prominent Saudi designers, alongside prestigious international brands from Italy, Spain, Portugal, Germany, and Turkey—reflecting the fusion of local identity with global trends.

🔹 Growth of the Saudi Fashion Sector

The exhibition comes at a time when the Saudi fashion and lifestyle sector is witnessing rapid growth, driven by Saudi Vision 2030. Government measures are supporting the apparel and footwear industries, opening new marketing and distribution channels, and enhancing sectoral development.

🔹 Side Events and Rich Dialogues

The program features workshops, panel discussions, and parallel exhibitions, with participation from elite local and international designers, creating opportunities for knowledge exchange and reinforcing the Kingdom’s position as a regional hub for fashion and retail.

The exhibition is the result of a strategic collaboration between Riyadh Exhibitions Company and Italy’s Hungar Company, placing Riyadh firmly on the global fashion and design map and strengthening the Kingdom’s status as a regional and international hub for style and creativity.

 Analytical Vision – BETH

Hosting the first edition of the Saudi Lifestyle Week is not merely a commercial event or a fashion showcase, but rather a strategic step that reflects Saudi Arabia’s soft power in the realms of culture and creativity.

Fashion is no longer just an industry; it has become a global language of influence and communication, rivaling major economic sectors in impact.
Through this event, Riyadh is shaping a new chapter as a center for fashion innovation, opening doors for Saudi designers to connect with international markets within the framework of Vision 2030.

Here, fashion transforms into a tool for development, tourism attraction, and the projection of a modern cultural image of the Kingdom.

🇫🇷 Français

La mode et le style se rencontrent à la « Saudi Lifestyle Week » à Riyad

Riyad accueillera la première édition de la Saudi Lifestyle Week du 6 au 8 octobre 2025, au Centre International de Conférences et d’Expositions.
L’événement réunira plus de 140 marques locales et internationales dans les domaines de la mode, du sportwear et du design intérieur.

Des créateurs saoudiens de renom présenteront leurs collections aux côtés de marques d’Italie, d’Espagne, du Portugal, d’Allemagne et de Turquie.
Le salon reflète la croissance rapide du secteur de la mode en Arabie Saoudite, soutenu par la Vision 2030, et constitue une plateforme stratégique pour promouvoir l’innovation, le tourisme et l’image culturelle du Royaume.

🇮🇹 Italiano

Moda e stile si incontrano alla “Saudi Lifestyle Week” a Riad

Dal 6 all’8 ottobre 2025, Riad ospiterà la prima edizione della Saudi Lifestyle Week, presso il Centro Internazionale delle Conferenze ed Esposizioni.
Oltre 140 marchi locali e globali parteciperanno, coprendo moda, abbigliamento sportivo e design d’interni.

Le collezioni di designer sauditi saranno presentate insieme a brand provenienti da Italia, Spagna, Portogallo, Germania e Turchia.
L’evento sottolinea la crescita del settore moda in Arabia Saudita, sostenuta da Vision 2030, e rafforza il ruolo di Riad come hub internazionale della creatività e dello stile.

🇯🇵 日本語

サウジライフスタイルウィーク：リヤドで初開催

2025年10月6日〜8日、リヤド国際会議展示センターで 「サウジライフスタイルウィーク」 が初めて開催されます。
ファッション、スポーツウェア、インテリアデザイン分野から140以上のブランドが参加予定です。

有名なサウジデザイナーの作品に加え、イタリア、スペイン、ポルトガル、ドイツ、トルコのブランドも出展します。
このイベントはサウジのファッション産業の急成長を反映し、ビジョン2030の一環として、リヤドを国際的なファッション拠点へと押し上げます。

🇪🇸 Español

Moda y estilo se encuentran en la “Saudi Lifestyle Week” en Riad

Del 6 al 8 de octubre de 2025, Riad acogerá la primera edición de la Saudi Lifestyle Week en el Centro Internacional de Conferencias y Exposiciones.
El evento reunirá a más de 140 marcas locales e internacionales de los sectores de moda, ropa deportiva y diseño interior.

Diseñadores saudíes destacados presentarán sus colecciones junto a marcas de Italia, España, Portugal, Alemania y Turquía.
El encuentro refleja el rápido crecimiento del sector de la moda en Arabia Saudita, impulsado por la Visión 2030, y consolida a Riad como un centro global de creatividad y estilo.