Saudi Arabia Launches 2025 Summer Program with 600 Experiences Across 6 Key Destinations

The Saudi Tourism Authority has officially launched the 2025 Saudi Summer Program under the slogan “Color Your Summer” — a season that extends until the end of September and embodies the Kingdom’s openness to the world through a comprehensive travel experience reflecting its natural and cultural diversity.

Spanning six main destinations, the program offers more than 600 unique tourism products and experiences, showcasing the Kingdom’s rapid transformation in tourism. This is supported by a major expansion in domestic air connectivity, with over one million additional seats to facilitate travel and access to various regions.

🎶 Asir… Mountains and Music

Asir returns with renewed charm this year through an updated edition of the “Asir Season,” featuring a rich lineup of music, art, and cultural events such as Al-Muftaha Village and Plato Experience. Adventure trails and aerial activities take place amid cool mountain climates and historic stone houses that preserve the region’s authentic cultural identity.

🎮 Riyadh… The Capital of Esports

In the heart of the Kingdom, Riyadh is hosting the second edition of the Esports World Cup (EWC) — the largest event of its kind globally. The city also offers a vibrant mix of arts, culture, and entertainment, making it a summer hotspot for visitors from around the world.

🏖️ Jeddah… Red Sea Gateway

With its moderate coastal weather, Jeddah welcomes visitors to newly opened beaches, luxury resorts, and a wide range of marine and family-friendly leisure activities. Highlights include immersive experiences at City Walk and extraordinary performances at Cirque 1903, all within a safe and well-rounded environment.

🏝️ The Red Sea… Nature’s Luxury

This year marks the debut of pristine islands such as Shibara and Ummahat within The Red Sea Destination, part of Saudi Arabia’s luxury tourism ecosystem. These untouched gems offer exclusive experiences featuring white-sand beaches, crystal-clear waters, and vibrant coral reefs — a world-class destination where elegance meets sustainability.

🌹 Taif… The Scent of Mountains and Heritage

Taif embraces its summer visitors with the cool breeze of Al-Shafa and Al-Hada mountains, the fragrance of Taif roses in Al-Ruddaf Park, traditional markets, and lush orchards — delivering a culturally rich and naturally refreshing experience rooted in history and heritage.

🌲 Al-Baha… Where Forests Meet Fog

In Raghadan Forest, visitors to Al-Baha explore dramatic landscapes stretching from mountaintops to deep valleys. Mist-covered trails wind through dense woods and heritage villages, offering a serene yet adventurous journey deep into nature.

🎯 41 Million Tourists Targeted — SAR 73 Billion Expected in Spending

The 2025 program aims to attract over 41 million tourists domestically and internationally, with expected tourism spending exceeding SAR 73 billion. The initiative aligns with Saudi Vision 2030, solidifying the Kingdom’s position as a top global destination with unmatched diversity and unforgettable experiences.

✨ In Conclusion…

“Color Your Summer” is more than a slogan — it’s a promise of a vibrant, multi-sensory summer story… one that visitors will remember and share, in every language.
 

🇸🇦 为你的夏天上色…

沙特阿拉伯推出2025夏季旅游项目，涵盖6大核心目的地、600项精彩体验

沙特旅游局于2025年夏季正式推出主题为 “为你的夏天上色” 的旅游项目，活动将持续至9月底，旨在通过丰富多元的自然与文化体验，体现沙特对世界的开放与热情好客。

该项目覆盖六大核心旅游目的地，提供超过 600项独特旅游产品和体验，彰显沙特旅游业的飞速发展。与此同时，国内航空网络大幅扩展，新增超过一百万个航班座位，大幅提升游客出行便利性。

🎶 阿西尔：山间音乐之旅

阿西尔今年以全新面貌回归，通过全新版的 “阿西尔季” 呈现丰富的音乐、艺术与文化活动，如 穆夫塔哈村 和 Plato活动。游客还可在凉爽的山地气候中参与冒险路线与空中运动，穿梭于历史悠久的石屋之间，感受原汁原味的地区文化。

🎮 利雅得：电竞之都

在沙特首都 利雅得，第二届 “电竞世界杯 (EWC)” 盛大开启，成为全球最大规模的电竞赛事。城市内还汇集多样的艺术、文化和娱乐活动，吸引全球游客前来度过充满活力的夏天。

🏖️ 吉达：红海边的清凉

吉达以其红海海岸的宜人气候迎接夏日游客，推出全新开放的海滩、豪华度假村、多样的海上娱乐活动，以及适合家庭的休闲项目。亮点包括 City Walk 城市步行街 和 1903马戏团 的精彩演出，打造安全、完整的休闲环境。

🏝️ 红海目的地：自然中的奢华

红海旅游区今年首次向游客开放如 希巴拉岛 (Shibara) 和 乌玛哈岛 (Ummahat) 等原生态岛屿，作为沙特奢华旅游生态系统的一部分。这些纯净之地拥有洁白沙滩、清澈海水和丰富珊瑚礁，带来融合奢华与可持续的世界级海岛体验。

🌹 塔伊夫：山风与玫瑰香

塔伊夫迎接避暑游客，带来 阿尔沙法 和 阿尔哈达 山区的清凉山风，在 鲁达夫公园 沉醉于大马士革玫瑰的芬芳；古老市集与果园交织，文化与自然并存，带来富有历史底蕴的夏季体验。

🌲 巴哈：森林与云雾之境

在 拉格丹森林，巴哈向探险者敞开怀抱，从山巅到山谷的风景中，森林、雾气与传统村落交融，勾勒出一幅安静而富有探索乐趣的自然画卷。

🎯 目标：4100万游客，730亿里亚尔支出

2025年夏季旅游项目的目标是吸引 超过4100万名游客（本国与海外），预计旅游支出将超过 730亿沙特里亚尔。这项计划是 沙特2030愿景 的重要组成部分，旨在确立沙特作为世界级旅游目的地的地位，提供丰富多样、令人难忘的夏日体验。

✨ 结语：

“为你的夏天上色”不只是一个口号——
它是一段多彩而难忘的旅程，是一场用多种语言讲述的夏日回忆。