✍️ BETH Agency – AlUla

In a landmark event for the region, AlUla is hosting the first-ever Instagram Creators Summit in the Middle East and North Africa, organized by Meta in partnership with the Royal Commission for AlUla, the Saudi Tourism Authority, and Riyadh Air, from April 20 to 22.

🌍 Global Reach, Local Depth

The summit gathers a carefully selected group of top content creators from around the world, representing a combined audience of over 231 million followers, highlighting the growing impact of the influencer economy in shaping modern travel destinations.

📌 The summit includes:

Interactive dialogue sessions

Keynotes on the future of content

Workshops on Meta’s tools

Direct meetings with product managers

🤖 Meta AI & The Future of Influence

A central theme of the summit is Meta AI, where participants will explore how advanced artificial intelligence is reshaping content creation, enabling breakthroughs in reach, engagement, and monetization.

Sessions will also spotlight platform optimization, strategic tools, and emerging digital opportunities, encouraging collaboration among creators and fostering cross-border creativity.

🏛️ AlUla… Where Heritage Embraces Innovation

AlUla offers a unique narrative—where ancient culture harmonizes with digital innovation.

The summit addresses key questions on:

Preserving cultural identity in a rapidly digitizing world

Empowering local storytelling and artisanal heritage

The rising responsibility of content creators in promoting authenticity in the AI era

📍 Notable sites explored by attendees include:

Hegra, Saudi Arabia’s first UNESCO World Heritage site

AlUla Old Town

Madrasat Addeera, a hub for crafts, creativity, and cultural expression in the heart of AlJadidah Arts District

🎯 BETH Insight:

In AlUla, content is not just created—it’s redefined.
Here, stories transcend borders, and the future is shaped by a conversation between stone… and the cloud.