📍 Special Report – BETH Media Agency

Diriyah Company has announced a strategic collaboration with global color authority Pantone to create the "Diriyah Color" — a unique golden hue inspired by the warm, sunlit tones of the Najdi mud-brick architecture of the historic At-Turaif District.

Drawn from 15 natural sources across Saudi Arabia, the color embodies the cultural soul of Diriyah, the birthplace of the Saudi identity, and a global destination poised to welcome 50 million visitors annually by 2030.

The Diriyah Color will serve as the visual cornerstone of the Diriyah master plan, a 14 km² heritage and lifestyle development that includes museums, luxury hotels, cultural centers, residences, and educational facilities — all designed to reflect the spirit of Najdi architecture.

💬 Jerry Inzerillo, CEO of Diriyah Company, stated:

“This color honors the heritage and traditions of the Saudi people and reflects the unique identity of Diriyah as a timeless cultural landmark.”

🖋️ BETH Commentary:

It’s not just a color — it’s the voice of ancient clay, speaking in gold.
The Diriyah Color is a modern emblem of a legacy that evolves without losing its roots.