📍 Madinah – BETH

The second edition of the Umrah & Ziyarah Forum will be held in Madinah from April 14–16, 2025 (16–18 Shawwal 1446 AH), organized by the Ministry of Hajj and Umrah in partnership with the Guests of Allah Service Program, under the theme:

“Enriching the Experience of Umrah and Ziyarah.”

As one of the world’s most prominent events in the field of Umrah and Ziyarah services, the forum will host over 150 exhibitors from 100+ countries, with an expected attendance of more than 25,000 participants, including global investors, experts, entrepreneurs, and media professionals.

Key focus areas include:

Innovative technological solutions to enhance the pilgrim experience.

Interactive workshops and networking sessions with policymakers.

Advancements in transport and healthcare services for pilgrims.

Sustainable investments and digital transformation in the sector.

The forum reflects the Kingdom’s ongoing commitment to elevating the Umrah and Ziyarah ecosystem in line with Vision 2030, following the successful reception of over 18 million visitors to Madinah in 2024, and the strategic development of historical and cultural sites.

🔎 BETH Insight:

This is more than a forum — it is a strategic blueprint for the next decade.
Saudi Arabia is redefining pilgrimage from a ritual journey to a human-centered, tech-driven, and globally inspired experience.
Every visitor is no longer just a guest… but an honored soul welcomed by a nation that leads through service and innovation.