PepsiCo Expands Its Regional Presence from Riyadh

✍️ Riyadh – BETH Press Agency

PepsiCo has inaugurated a new regional headquarters at King Abdullah Financial District (KAFD) in Riyadh, reinforcing its growing investments in Saudi Arabia, including the establishment of modern production facilities in Dammam and a strategic expansion into the local agricultural sector.

The company primarily relies on local farms to supply the potatoes used in its products and operates across 86 sites within the Kingdom, in collaboration with bottling partners, creating over 9,000 job opportunities.

PepsiCo has also launched several initiatives aimed at supporting employment and youth capacity building, most notably:

"Saudi Future" Initiative: Empowering Saudi youth to develop new skills and enhance their career prospects in line with Saudi Vision 2030.

"Youth Impact Studio" Program: Enhancing young people's skills in sustainability fields, under the umbrella of the regional "MENA Innovation Platform."

"Tamakkani" Initiative: Empowering and inspiring Saudi women, with over 100,000 women having benefited from the program to date.

These achievements reflect the Kingdom’s broader efforts to build a diversified and sustainable economy, with multinational companies contributing to national growth by creating job opportunities and applying global best practices across agriculture, industry, logistics, and other sectors.

Saudi Arabia continues to cultivate an attractive investment environment by offering:

Specialized incentives for foreign investors.

A highly developed infrastructure and integrated logistics services.

A flexible and efficient business ecosystem aligned with global standards.

These initiatives have led to:

An increase in the number of companies establishing regional headquarters in Saudi Arabia to around 600 companies.

A doubling of total investments to approximately 1.2 trillion SAR, accounting for 30% of the Saudi economy.

 BETH Press Commentary:

Saudi Arabia’s economic transformation is not merely about attracting investments; it is about forging genuine partnerships that empower youth and solidify the Kingdom’s position as a pivotal global economic player.