ROSHN to greenify Cityscape with a live and interactive tree planting activation

• ROSHN will transform front of Cityscape venue with plants, shrubs, and trees to highlight importance of environmental sustainability to urban living as part of it’s “YUHYEEK” social responsibility program. 
• Planting event forms part of ROSHN’s wider Green Initiative to plant over 65,000 trees across the Kingdom through 93 initiatives to celebrate Saudi Arabia’s 93rd National Day

Riyadh, September 2023: ROSHN, the Kingdom’s leading national real estate developer and PIF-funded giga-project, has launched a live tree planting event led by its YUHYEEK Corporate Social Responsibility (CSR) initiative at Cityscape Global in Riyadh to highlight the importance of environmental sustainability to attendees.

The ROSHN green initiative will turn its outdoor pavilion at the Riyadh International Convention and Exhibition Center, where the Cityscape exhibition is held, into an interactive space allowing attendees to participate in the tree planting initiative and take part in raising awareness about the importance of sustainable environmental practices. The initiative will account to more than 300 trees planted, which will then be relocated to a permanent home in one of ROSHN’s developments.

“At ROSHN we put sustainability at the heart of everything we do and integrate the natural world into our every one of our developments. You can see this in the green spaces, parks, and tree-shaded living streets that are so important to boosting quality of life through our communities. With this interactive live tree planting initiative, we’re showcasing how the natural world is a vital partner to the future of living, while our wider green initiatives extending the benefits of nurturing the natural world across the Kingdom,” said David Grover, ROSHN’s Group CEO.

The live planting event at Cityscape is part of ROSHN’s wider green initiative across the Kingdom, which incorporates 93 planting initiatives to celebrate the Kingdom’s 93rd National Day. ROSHN will plant a total of over 65,000 trees across a range of different initiatives to support sustainability, the environment, and quality of life.

Cityscape is a leading international real estate event running from 10 - 13 September at the Riyadh Exhibition & Convention Centre in Malham, with ROSHN sponsoring as a Founding Partner. The inaugural Saudi Arabia edition of Cityscape will feature more than 200 speakers and over 180,000 expected attendees with panels, presentations, and discussions will focus on four key pillars: Smart Cities for Tomorrow; Digital Transformation; Accelerating the Kingdom; and a Developers Forum.