Ronaldo: A Lesson in Principles… When He Chose to Stay in the Sun… Because He Is a National Project, Not Just a Star
✍️ Abdullah Al-Omirah
Strategic Media Department – BETH Agency

Because he is a national project… not just a star swayed by the whims of club fanatics.
He found himself in Al-Nassr — as if he belonged to every club. His vision is broader and deeper than some narrow-minded, overly partisan media voices.
He gave a lesson to many in the true meaning of loyalty and devotion — to a country that loved him, to senior officials who offered him trust and warmth, and to fans who carry him in their hearts.
He gave a lesson in principles.

✳️ Symbolic Introduction:

In an era where stances shift and talent is sold like a seasonal commodity, Cristiano Ronaldo took a stand few expected.
He said it simply after a long season of rumors:

"I’m staying with Al-Nassr."

Few words, but behind them lies a project… a vision… and a message that transcends sports.

⚖️ Between Outside Temptations… and Inner Loyalty:

Offers poured in from every direction — from Europe, America, and global tournaments — laced with money, prestige, and promises of legacy.
But Ronaldo said: No.
He refused to be reduced to a transaction, or used as a temporary image.

He saw in staying with Al-Nassr an extension of his purpose — a role that surpasses goals and statistics.
He realized he had become part of a historic transformation in Saudi sports.
He delivered a lesson in principles.

📉 Facing Internal Challenges… When Media Speaks with the Tongue of Bias:

While the world embraced him, Ronaldo wasn’t spared from friendly fire within:

Ignorant voices with short-sighted criticism.

Commentators downplaying his impact, despite cameras following his every move.

Analyses devoid of logic, attacking him simply because he wears a different badge.

Such reactions expose a failure to grasp that major clubs have become national platforms, not just battlegrounds for old-school media feuds.

🌍 His Global Impact: Ronaldo as a Soft Power Walking on Two Feet

Ronaldo didn’t just elevate Al-Nassr — he elevated Saudi Arabia:

He reshaped the kingdom’s image in European and American press.

He offered a model of the professional athlete living in an Arab country with admiration and dignity.

He changed how global fans view Saudi Arabia — from a periphery to a destination.

He — along with other major stars — now represents the soft power arm of a national sports vision, one that shatters stereotypes and builds international trust in Saudi Arabia’s sporting path.

📝 BETH Conclusion:

Cristiano Ronaldo is a national project — not just a club contract.
Therefore, media must evolve its approach when addressing state-level initiatives with global resonance, rising above petty club biases and outdated rivalries.

Continued attacks on any global figure simply for wearing a “rival club’s” jersey are a systemic flaw that must be addressed — from the top of the national vision itself.
Saudi clubs today are no longer confined to local sport.
They are ambassadors of something greater.

We live in an era where sports is transforming into a national industry with global dimensions — and it should no longer be managed with the mindset of the "stadium crowd."