Italian fashion house Dolce & Gabbana opens its largest branch in the Middle East in Matl Al-Bujairi

It includes fashion shows and a luxurious cafe to make Diriyah a global destination for the most famous international brands in the field of fashion.

Al-Diriyah company announced a special partnership with the famous Italian fashion house "Dolce & Gabbana" in cooperation with the Saudi Maliki group, to open the largest branch of the Italian brand in the kingdom of Saudi Arabia in Al-Bujairi. It is expected that the international brand will provide a distinctive experience for guests, tourists and visitors from inside and outside the kingdom, because of its fame and ancient history since its establishment in the mid-Eighties of the last century.

It will not only be limited to cosmetics, fashion, jewelry and other distinctive products offered by the well-known brand, but will also extend to the opening of a luxury cafe that will be the first of its kind for this brand at the GCC level, after the success achieved by the first branch of Dolce & Gabbana cafe in the Italian city of "Portofino". So, guests will be on a date with a rich and enjoyable experience through a double show that combines elegant costumes, food and drinks loved and preferred by many in the Italian style.

In order to align the famous brand with the nature of the kingdom of Saudi Arabia and its traditional costumes, "Dolce & Gabbana" will dedicate a special section for women's abayas, highlighting the commitment of partners to diversity and cultural integration, and providing everything new to citizens, residents and visitors in the kingdom.

Mr. Jerry Inzerillo, Group CEO of Al-Diriyah commented: "This partnership is a tremendous achievement for both Al-Diriyah and Dolce & Gabbana. The opening of this branch of the global brand marks the beginning of a strong partnership and a testament to Diriyah's commitment to implementing its plans to become a global destination, based on the kingdom's Vision 2030,"he added.

Inzerillo added: "Saudi Arabia continues to make a global impact in the field of fashion and retail all over the world, this partnership will highlight this impact, so let's strongly welcome the largest branch of Dolce & Gabbana in the region. Diriyah is the destination where the rich fabric of our culture and heritage is in harmony with the growing infrastructure and development projects in all fields,"he added.

The new branch of the Italian brand in Diriyah is a unique experience that combines Western fashion and oriental taste in an ancient historical area that is the cradle and the beginning of the kingdom of Saudi Arabia, and next to the historical Tarif neighborhood, one of the sites registered on the UNESCO World Heritage list since 2010.

"Dolce & Gabbana" is also one of the exceptional international brands that recently landed in Diriyah, in light of the efforts of Diriyah company to attract international companies and major brands in the field of hospitality, hotels, tourism, entertainment, shopping, fashion and restaurants, to turn Diriyah into one of the greatest destinations for Tourism, Culture and heritage in the world, a thriving capital of culture, entertainment, education and the arts, the link between the past, present and future, and visitors from all over the world, with its huge heritage creators, innovators, entrepreneurs, educated and educated people in the years Coming up.