Mercure opens its first hotel in Asir
✍️ Khamis Mushait – BETH News Agency

Mercure has launched the first internationally branded hotel in Khamis Mushait—93 rooms situated 15 km from Abha International Airport—merging warm Saudi hospitality with interiors that celebrate Asir’s heritage.

The property features an all‑day‑dining restaurant, café, indoor pool, gym and fully equipped meeting room, plus 24‑hour room and laundry services.

This debut marks the start of a master‑development agreement between Accor and Amsa Hospitality, clearing the way for upcoming hotels in Hail, Jubail and AlUla and reinforcing Vision 2030’s drive to diversify tourism in secondary cities.

ALL loyalty members receive 20 % off and quadruple reward points through 31 August 2025.

BETH Analysis
The expansion of mid‑scale brands into non‑traditional destinations highlights a broader shift in Saudi hospitality toward the heartland; Asir now hosts a world‑class hotel that strengthens its appeal to investors and travellers alike.