Salesforce Opens Regional Headquarters in Riyadh

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The Saudi Minister of Investment has announced the opening of the regional headquarters of Salesforce, the American company specializing in cloud-based customer relationship management solutions, in Riyadh. Additionally, the launch of an innovation center dedicated to artificial intelligence was also announced, in collaboration with the global company IBM.

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The American company Salesforce, specializing in cloud software, has opened its regional headquarters in Riyadh and pledged to provide professional training opportunities for 30,000 Saudi nationals by 2030.

This was revealed by the American company in conjunction with the announcement by Saudi Minister of Investment, Engineer Khalid Al-Falih, regarding the launch of an AI Innovation Center, in partnership with Salesforce and IBM, during the 2025 Annual Meeting of the World Economic Forum in Davos.

Salesforce disclosed, in a statement, its plans to collaborate with IBM to establish an excellence center in Riyadh. This center will integrate the AI capabilities of both companies into AI and consulting services.

According to the statement, Al-Falih stated that Salesforce's decision to establish its regional headquarters in Riyadh, along with its partnership with IBM to launch the AI Excellence Center, represents an important step in Saudi Arabia's journey to becoming a global hub for technology investment, innovation, and, most importantly, Saudi talent.

He added that these announcements, made during the World Economic Forum's annual meeting, highlight Saudi Arabia's competitive edge as an investment destination and further affirm the trust that global leading companies have in the country's transformative Vision 2030 agenda and national investment strategy.

Al-Falih also noted that the Regional Headquarters Program launched by the Kingdom has attracted over 500 global companies, surpassing the program's target six years ahead of schedule.

On his part, Saudi Minister of Communications and Information Technology, Engineer Abdullah Al-Sawaha, explained that Salesforce and IBM are contributing to the flourishing digital economy in Saudi Arabia by training 30,000 Saudi talents and supporting innovators who are shaping the digital future.

He further pointed out that this partnership enhances Saudi Arabia's position as the largest digital economy in the Middle East, home to the largest pool of tech talent in the region, and a global innovation hub.

For his part, Salesforce Chairman and CEO, Marc Benioff, stated that the company is expanding its presence in Saudi Arabia and the Middle East to contribute to driving innovation, enhancing productivity, and supporting key digital transformation initiatives through the company’s specialized platform, Agentforce.

Benioff emphasized that this stage represents a significant shift in the concept of productivity, as it is now linked to smart, scalable technologies without limits. He also noted that this era is witnessing a new collaboration between humans and intelligent agents to achieve success in customer service.