NEOM awards the contract for the preliminary works of the Serana destination to two companies: Saudi and Lebanese .. It includes 65 hotel units and luxury residential units

Beth agency 
"NEOM" awarded the contract of preliminary works for the Serana destination overlooking the Gulf of Aqaba to mofreh Al-Harbi company and the Lebanese batco group, the destination includes a hotel consisting of 65 hotel units and 35 luxury residential units, in addition to a variety of Health and entertainment facilities.

"Neom" was announced in November 2023
About "Serana" its new beach destination on the Gulf of Aqaba, which provides an ideal environment for luxury life on the beaches, and embodies NEOM's commitment to the principles of sustainability and nature conservation.

NEOM announced - then-that "Serana" will include a 65 - room hotel, in addition to 35 housing units with exclusive benefits-which was achieved today .
These residential facilities are characterized by progressive architectural designs consisting of unique columns, and offer stunning and direct views from different angles of the sea, where they merge seamlessly with the mountains and the coastal environment, enabling visitors to enjoy the beauty and nature of the place when they arrive via water transport.

"Serana" will provide visitors with the opportunity to relax and unwind away from the hustle and bustle of everyday life, in addition to offering distinctive innovative experiences for those looking for luxury and tranquility in a super luxurious environment.

The new destination will enhance its appeal with a distinctive beach club and rejuvenation and health facilities, ensuring a suitable atmosphere for rest and relaxation. "Serana" will also enable visitors to blend in with the surrounding environment during their stay by hiking on natural trails on foot or horseback, discovering the confluence of the sea, mountain and Valley, and the new destination will have a variety of entertainment and food options that meet different tastes.

In line with Neom's commitment to nature conservation, "Serana" will be developed and completed in an innovative and sustainable manner in harmony with its coastal location.the main approach to the development of "Serana" focuses on ensuring minimal interference with nature while preserving the identity of the place. "Serana" architectural designs are inspired by the heritage of the surrounding area to achieve complete integration and harmony with the neighboring Mountain and Valley.