The Saudi investment fund is the highest valued brand in the world with 1.1 billion dollars

The study included more than 4,400 entities from companies, media and specialized audiences in major markets globally

Beth agency:
The Saudi Public Investment Fund - the sovereign wealth fund - ranked first globally for being the owner of the highest brand worth 1.1 billion dollars, compared with global sovereign wealth funds. The company "no rock" was ranked as the most valuable asset management brand in the world. According to the study of the Global Foundation "Brand Finance".

The "Brand Finance" study included more than 4,400 entities from companies, media and specialized audiences in major markets globally, as well as qualitative interviews with executives in the sector.

The bottom line of the global view of the PIF, according to the study, is that it is able to attract the best global competencies, has an innovative investment strategy, is trustworthy and acts as a catalyst to promote growth and development, in addition to having high attractiveness and strength among the youth.

The fund took the second place among sovereign funds in the "brand strength" criterion, gaining 62.1 points with an A+rating.

The PIF brand outperformed in terms of value in several sub-indicators, including "brand awareness","target" and"commitment to positive growth".

The annual report of Saudi Vision 2030 for 2023 revealed that the total assets managed by the Public Investment Fund amounted to 2.81 trillion riyals, compared to the baseline of 0.72 trillion riyals.

The report revealed that the volume of assets exceeded the target of 2.7 trillion riyals, while the vision target is estimated at 10 trillion riyals.

93 companies were established in the PIF portfolio in 2023, compared to 71 companies in 2022.