Chery and Sanabel Modern Motors Plan to Shake Up the Sedan Segment with the ARRIZO 8 in Saudi Arabia

With a plethora of emerging brands coming onto the scene in recent years, only brands that have focused on technological advancements and enhancing user values, amidst the hustle and bustle, have truly earned the trust of both customers and partners. In the Saudi market, Chery Automobile has succeeded in establishing a long-term and sustainable win-win partnership with Sanabel Modern Motors (a Mohamed Yousuf Naghi subsidiary), owing to its industry-leading technology and customer-centric approach.

Sanabel Modern Motors has been very successful in actively expanding the market share of Chery products within Saudi Arabia. In particular, they hold high expectations for the Chery ARRIZO 8, which is scheduled to be launched in Saudi Arabia in August.

The Chery ARRIZO 8 prioritizes luxury and comfort, representing the flagship product that incorporates Chery's latest technological advancements. The premium sedan seamlessly blends business-styled sophistication with smarter technology, noticeable even in the seats, which are designed to create an overall sense of luxury, utilizing three layers of quilting, perforation, embroidery, and covered pillows to enhance texture and comfort. Furthermore, the rear row boasts unique sleeping headrests made from silk cotton, significantly reducing fatigue during journeys. Additionally, all ARRIZO 8 series come equipped with the largest panoramic sunroof in its class as standard, offering a light transmission area of 0.5m² and a light transmission rate of 70%. With features like adaptive cruise control (ACC) & voice control, drivers can experience the full joy of driving whether on short commutes or long-distance trips.

The ARRIZO 8's dual-screen cockpit elevates its luxurious ambiance, integrating dual 12.3-inch large screens for central control and instrument display, it forms the largest 24.6-inch dual screen in its class. The 24.6-inch dual screen is innovatively fitted on the center console, presenting a visually appealing effect similar to a plane’s cockpit. This creates an enveloping sensory experience for both the driver and passengers, elevating the experience to a new level.

In response to Chery's positive reception in the Saudi market, demand for the top-notch quality ARRIZO 8 has been soaring among Saudi consumers. To provide an even better driving experience, the new ARRIZO 8 which is already  launched in August, and the car’s pre-sales have already commenced. Chery Automobile aims to offer its customers, not only luxury cars, but also an engine warranty that guarantees a stress-free and delightful customer experience.

Upon its launch, ARRIZO 8 buyers in the Saudi market will enjoy an "8-year and 80,000-kilometer" engine warranty, made possible through the joint efforts of Chery Automobile and Sanabel Modern Motors. Additionally, the first 888 customers who pre-booked the car will receive free maintenance for 8 years and 80,000 kilometers, exemplifying the commitment to safeguarding the rights and interests of their consumers in the Kingdom. The offer demonstrates the sincerity of Chinese auto brands towards the Saudi market, while the engine warranty shows Chery's profound confidence in the quality of their product.

As China's leading technology innovator in the auto industry, Chery Automobile has spent 26 years amassing technological prowess and ensuring product quality. Today, the company possesses the strength, confidence, and responsibility to provide global consumers with superior products and services.

By setting a new benchmark for the B-class family sedan market in Saudi, the ARRIZO 8, with its exceptional quality, is poised to deliver a significantly enhanced driving experience for Saudi consumers.

Sanabel Modern Motors is a Mohamed Yousef Naghi subsidiary that is active in key business sectors like but not limited to automobiles, transport, consumer goods, logistics, pharmaceuticals, electrics etc. It is one of the prominent companies operating in the Kingdom’s auto sector with a proven history in innovative marketing, sales policies development, and after-sales service, which helped it gain its reputation as one of Saudi Arabia’s amazing auto brands that global companies are eager to build and maintain long-term partnership with.

Chery Group is a limited liability outfit operating in the automobile industry, driven by non-stop innovation and development within the auto sector through research centers located in Germany, China, USA, and Brazil. The centers are curated by around 5,500 employees. Chery is unique in terms of providing a wide spectrum of autos for different categories, which helped the brand to penetrate more 80 countries around the world, with sales volume approaching 8.3 million vehicles affected within less than 20 years.