Liali Shines Brighter: New Boutique, Brand Identity and Collection to start a New Era
Dubai, UAE (May 02, 2024): Liali Fine Jewellers, the Dubai-based retailer of gold and diamond
jewellery has announced the opening of its 10th boutique at the iconic Souk Madinat Jumeirah,
a beachfront location where Arab charm meets modern glamour.
This momentous opening marks the beginning of a new era for the brand. The boutique debuts
the launch of a refreshed brand identity and boutique experience. For the interior design, Liali
has partnered with an award-winning design firm to bring modernity, warmth and a deeper
jewellery experience for its discerning clients.
The new design language is a tasteful evolution of the current look-and-feel and is charaterised
by its regal colour palette, softer contours for its vitrines and distinctive jewellery displays that
celebrate Liali’s revered jewellery collections.
“Today marks a new era for Liali Fine Jewellers,” said Anuraag Sinha, Managing Director of Liali
Fine Jewellers. “Our new brand identity reflects our commitment to staying at the forefront of
the jewellery industry. We understand the evolving needs of our customers and are constantly
striving to push the boundaries of design and craftsmanship.”
Backed by brilliance
This positive change is in-line with the new brand direction that has set by Brilliant Diamond
Group, which has added Liali Fine Jewellers to its wide portfolio of businesses within the
diamond and jewellery industry. Brilliant Diamond Group has over four decades of expertise as
a vertically-integrated company covering rough and polished diamond trading, fine jewellery
manufacturing and retail through La Marquise Fine Jewellery and Liali Fine Jewellers.
“This new boutique and brand identity marks a significant milestone for Liali Fine Jewellers,”
said Paresh Shah - Chairman, Brilliant Diamond Group. “We are committed to exceeding
customer expectations by offering the finest quality diamonds, exquisite designs and
exceptional value. We are confident that this new chapter will solidify Liali's position as a
leading jeweller in the region and beyond.”

Launching the Carine collection
In addition to its award-winning jewellery offering, the new boutique launch will also highlight
the brand’s latest collection, Carine.
Inspired by the brightest stars of the constellation Carina, this radiant and magnetic collection
uses 18K Rose Gold as a warm undertone to highlight the centre solitaire, a scintillating
certified Princess-cut White Diamond.
The collection resonates with jewellery lovers of all ages and features pendants in varying sizes,
allowing for versatility in styling. The elegant motif bangles add a touch of distinction to any
outfit and the rings and earrings are statement pieces that is sure to draw attention.
Liali’s future plans
Liali is committed to providing its clients with jewellery pieces that are distinctive for its design,
craftsmanship and affordable prices. Clients can explore these collections through its 10
locations across the United Arab Emirates and Oman. Over the next 12 months, there will be an
addition of eight locations to its existing portfolio. The retailer also aims to launch four new
collections with Carine being the first.
“We are excited to expand our reach with new stores planned across the region, making Liali's
exceptional jewellery accessible to even more customers.” said Anuraag Sinha, the Managing
Director of Liali Fine Jewellers.

About Liali Fine Jewellers:
Liali Fine Jewellers is a Dubai-based jewellery company that was established in 1999. The brand
currently operates ten stores in Dubai, UAE and two in Muscat, Oman. The company specialises in
certified diamonds, pearls, precious and semi-precious stones jewellery crafted in 18K Gold. The brand
also brings to life customised designs for its retail clients. Liali is renowned for its association with fine
jewellery and personalised service, epitomising trust in the industry.
About Brilliant Diamond Group:
The Brilliant Diamond conglomerate is a titan in the global diamond industry with over 500 employees
worldwide. With over 40 years of expertise spanning the diamond value chain, Brilliant Diamond Group
has solidified its reputation as a trusted diamantaire of international acclaim. The primary business,
Brilliant Diamond, is one of the leading global wholesaler of rough and polished diamonds, with trading
offices covering the major continents. Two state-of-the-art fine jewellery manufacturing units in Dubai and
Mumbai, provide jewellery wholesale services to brands across the world. Lastly, the group has two
distinctive award-winning retail brands, La Marquise Fine Jewellery and Liali Fine Jewellers, combining
for over 30 locations across the Middle East. This mines-to-market philosophy underscores Brilliant
Diamond Group’s commitment to excellence across all facets of the industry.